CONTENT & COLLATERAL
The right message helps you gain trust, build your brand and raise awareness about who you are and what you do. From website copy and collateral materials to direct communications with constituents or donors and letters to the editor - words matter. And "materials" are an important way to strategically support and reinforce a campaign or message. Ad House Communications has extensive experience conceptualizing, writing, editing and managing the production and dissemination process. We work with a team of designers, digital editors and producers to help make your materials something worth sharing - in hard or soft copy. And we might have a special fondness for reinventing the annual report! Ad House Communications focuses on making sure you're delivering the right message. Among other things, we can help you with your:
PROJECT MANAGEMENT
Even when you have the right team in place, sometimes you need someone to coordinate all the pieces in order to move from idea to implementation. We know how critical it is to be able to do multiple things at once, in theory and in practice, but sometimes you just need a little help. With extensive experience in nonprofit communications and operations, we can help your team meet their demands; identifying needs, managing a timeline and budget, juggling vendors or building relationships. We know the key to doing this right is a true appreciation for getting to know people and a sense of humor - two of our favorite things about working with a wide range of organizations.
BRAND
The name, logo and overall identity of an organization, product or program can forever shape its impact potential. A good brand gets attention, conveys trust and is perceived as achieving results. This initial step - building a brand platform and the processes and elements associated with it - must be done first and must be done right. Today, more and more organizations are committed to conveying their values. With a background in equitable and inclusive communications, we can help make sure you're authentically articulating and conveying what those are. We have experience developing names, creating logos, writing taglines and messaging and establishing identity and style guidelines so everyone is always on the same page.
STRATEGY
Having an intentional internal and external communications strategy is integral to getting the results you want. Understanding and articulating your desired outcomes means thoughtful planning early and often. From defining your audience, identifying your competition and evaluating your current work, Ad House Communications can help you develop a plan and then the vehicles and messages you need to put it into action.